The global B2B eCommerce market was valued at $12.2 trillion in 2019. Currently, Asia Pacific holds the biggest market share of 80% leaving North America and Europe far behind. In the US, B2B eCommerce is projected to reach $1.8 trillion by 2023 growing by 10% annually.
B2B eCommerce can become a new field for expanding your online business and it’s high time to occupy your niche there. And you should start by investing in a reliable B2B eCommerce platform.
In this article, we’d like to introduce to you five of the most popular and feature-rich B2B eCommerce platforms available on the market in 2020.
CS-Cart B2B & B2C is a professional B2B eCommerce platform for small and medium-sized manufacturers and wholesalers. Over 35,000 eCommerce sites worldwide use CS-Cart. The company focuses on rich functionality and user-friendliness.
The feature set is fascinating: you can close the storefront for unlogged customers, hide prices, flexibly manage price lists, allow purchasers to register multiple users in one customer account, set individual prices depending on the customer’s tier, integrate the system with third-party applications such as ERP, CRM, accounting, email marketing, and more. You can build a perfectly working B2B ecosystem around CS-Cart.
The cool thing about CS-Cart is that it is self-hosted. You install the platform on your own server and fully control it: enable and disable functionality, change design and page layout, install more add-ons to enrich functionality. You can even make custom modifications and design thanks to open source code.
Another advantage of CS-Cart B2B & B2C is its multi-store function. You can create an unlimited number of storefronts and use them for B2B and B2C separately. Literally, you can have separate online stores with a single admin panel.
According to the Capterra review website, CS-Cart users appreciate the ease of use, a great price/functionality ratio, open-source code, and clean architecture. Users are not happy with a complicated upgrade process in some cases when the CS-Cart’s core is modified by third-party developers.
TradeGecko is a multi-software company that develops various applications for businesses. A B2B eCommerce platform is one of them. According to its website, TradeGecko’s B2B solution is a good choice for high-growth wholesalers, distributors, eCommerce brands, and manufacturers.
Developers focus on simplicity and convenience. The functionality is built around B2B sales automation. TradeGecko supports almost all must-have B2B features such as individual prices, custom price lists, the ability to hide products and prices from unauthorized users, easy ordering and reordering, warehouses, promotions, and more.
This solution has built-in reporting and analytics tools that allow you to better understand your processes and adjust them when necessary. The only thing that seems to be not included is a fully-functional multi-store feature for hybrid business models.
According to Capterra, users are mostly satisfied with TradeGecko and appreciate its simplicity and good customer support. But they also report episodic slowdowns, lack of features, and high cost.
ORO is also a multi-software company like TradeGecko. Not only they offer a B2B eCommerce solution but also a CRM system and their own framework for application development called OROPlatform.
Their B2B eCommerce script is called OROCommerce and it is one of the most flexible B2B solutions on the market. It supports a hybrid eCommerce, which means you can start both B2B and B2C online shops. The platform also supports other B2X scenarios. This is a choice of big wholesalers and enterprises.
OROCommerce has all the must-have B2B features including corporate accounts, user roles, multiple price lists, a good API for integrating with business systems, a robust promotion system, buyer-specific catalogs and prices. OROCommerce natively integrates with their own CRM system that allows you to organize the customer contacts and arrange the customer interaction workflow.
According to the customer reviews on Capterra, OROCommerce users love the platform for its flexibility and feature-richness. They don’t like its complexity though. Developers say there’s a lack of documentation.
Pepperi is a B2B sales platform for large businesses and enterprises. One of its main advantages is its flexible API, which allows for integrating with third-party business applications such as CRM, ERP, accounting, analytics, ads, and other services. The platform is cloud-based.
The solution features a ton of B2B and B2C functions such as amazing catalog design, convenient payment and shipping options, special prices, price list management, notifications, and more. All its functionality ensures a true B2C shopping experience for B2B clients.
Another key feature of Pepperi is its mobile-friendliness. It offers native mobile apps for Android and iOS with offline data support.
According to Capterra, users praise Pepperi’s web and mobile interface. Some report terrible customer support that is not available on Friday and Saturday and a laggy interface.
InsiteSoft is another multi-software company. They offer several products including a B2B eCommerce CMS called InsiteCommerce. InsiteCommerce is a highly-specialized B2B eCommerce software for manufacturers and distributors. It’s one of the oldest software companies on the market—it was founded in 1997 in the US.
The feature set is pretty much regular for a B2B platform: fast reordering, advanced order management system with invoice generation and order statuses, the “Quotes” functionality, and built-in specific shipping options. Plus, the platform has a powerful API, so that you could integrate the store with third-party software such as CRM, ERP, and others.
The platform is cloud-based, which means it is easy to deploy but could be hard to scale. You don’t have access to its code, so there are no modification capabilities. You can only rely on API integrations.
On Capterra, users are okay with the platform but some complain about a very long learning curve, costly upgrades, and dependence on third-party partners.
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